Social media marketing is the use of various social media platforms and websites to promote a product or service.
Nowadays in digital marketing, social media marketing has become a key component, as more and more people are inclined to it. Nowadays every smartphone has some kind of social media applications, such as facebook, instagram, twitter, ticktok, and the list goes on.
Now companies or business owners can show their ads to the general public on these social media platforms. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Social media marketing also helps in the management of a marketing campaign, in setting the tone of the company, in spreading the vision and mission of the company.